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Yingda Taihe Property Insurance and Dongfeng Automobile Co., Ltd. (SHSE: 600006) held a cooperation signing ceremony.
Under the cooperation, the auto maker will change “presenting prizes to customers” to “presenting Auto Insurance products of Yingda Taihe to customers” based on transforming the internal marketing incentive forms, open up other insurance renewal businesses all dealers and service stations having opened in all provinces to the insurer. The insurer will expand the claim service network relying on the nationwide service stations of the listed company.
According to the strategic deployment, the cooperation is to take Hubei Province as a pilot and expand across the country gradually. Currently, the auto maker has fully started cooperation with the Hubei branch of the insurer to totally set up more than 20 single outlets. After the pilot cooperation is basically mature, they will promote the mode to all provinces it has entered.
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